2021 campaigns
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WFVJ AWARDS DR. LOEW WITH THE 2021 'VOICE OF JUSTICE' AWARD
Since 2014, Wisconsin Faith Voices for Justice (WFVJ) annually has awarded a Wisconsin resident or organization with the Voice for Justice Award. The award goes to an individual or organization that, in the judgment of a select committee of WFVJ board and at-large members, has demonstrated a commitment to their faith in the struggle for achieving the goals of the WFVJ. The award is given to the recipient at the annual meeting of the WFVJ. These shall be the criteria for determining the award winner:
WFVJ AWARDS DR. LOEW WITH THE 2021 'VOICE OF JUSTICE' AWARD
Worker Justice Wisconsin and Wisconsin Faith Voices for Justice collaborated in an effort to promote confidence and trust in COVID-19 vaccines in communities of color, especially for low-wage and undocumented workers in the African American and Latinx communities throughout Dane County. We are engaging in this work under the auspices of our jointly-run Dignity at Work Coalition (http://www.dignityatworkcoalition.org/) We propose to attain this goal through a coordinated public relations campaign across a spectrum of traditional and social media outlets, and interpersonal outreach to members of the targeted populations. The campaign included: • promoting existing videos we already created in English and Spanish encouraging COVID-19 safety practices in the workplace and new videos we plan to create focused specifically on providing medically sound information on the vaccine; • a graphic in English and Spanish that says “I Got the Shot” in English and “Ya me Vacuné” in Spanish, which we will make into buttons and encourage workers and trusted community leaders, including pastors, to wear after they receive the vaccine, and post selfies on social media with the button or holding up a print-out of the graphic; • and an ad campaign for print and social media, radio spots and BIPOC-targeted media outlets, as well as printed flyers with COVID-19 vaccine information in English and Spanish to be disseminated through community centers, grocery stores, laundromats, barber shops, pharmacies, etc. Advocates on staff with the WJW worker center will conduct personal outreach to encourage workers to take selfies with our graphic when they get vaccinated, and to wear the button to work to encourage other workers to get vaccinated as well. We will reach out to BIPOC-led organizations such as the NAACP of Dane County (where Rabbi Margulis is an Executive Committee member), the Urban League of Greater Madison, Centro Hispano, Voces de la Frontera, Freedom Inc., the African American Council of Churches and Black Leadership Table, the Latino Chamber of Commerce, the Latino Consortium for Action, the Black Chamber of Commerce and others, plus Latinx and African-American pastors, to encourage as many people as possible to take post-vaccine selfies, wear the button, and create personal PSAs. With the selfies and everything we have learned in conversation with members of these organizations, as well as with scientifically-driven vaccine information, we will create a social media toolkit with messaging and graphics for all our partners (listed above) to use to promote trust in the vaccine. We will also create an informational video and pay for ads on BIPOC-targeted media outlets such as Madison365, Capital Hues, Umoja and La Comunidad. In this way, we will use our strong community connections to disseminate accessible, vaccine-positive information/images through trusted messengers to as many people in our target communities as possible. Please describe the intended population(s) for your activities, existing barriers, and how these ba Watch our 2021 Annual Celebration livestream here. |
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